Lights, camera, glamour are the three words I believe best describe the designs of fellow Aussie designer Kirstie Morris. It is so refreshing to see eco-friendly textiles being used in a glitz and glamorous manner.
Her designs are young, fun, flirty, sexy, sophisticated and all reminiscent of the designs worn by her fashion icons; Beyoncé, Katy Perry and Rihanna. Her “Irreplaceable Denim Pencil skirt,” reminds me of the one Queen B wore in her “Irreplaceable,” music video. Yes! I know you all will definitely be looking up clips of this video again on Youtube, after reading this piece…but back to Kirstie.
Kirstie, a Canberra based Australian fashion designer, designs amazing eco-pieces and is definitely a green gal on the up. She has a great eye for elegant silhouettes that bring out the beauty and confidence in a woman and has had the opportunity to feature her art at the Carmichael Motors Mercedes Benz Townsville Fashion Festival. Also, the fact that her pieces are designed with natural fabrics makes them all the more special.
So, with it being New Year's Eve, what better way to bring out your Hollywood flare than to throw on some 4 inch heels, get all bedazzled with a Kirstie Morris eco-design from her ROCKSTAR101 collection and step out in style. Coz this New Year is all about being Vert and Vogue. Get to know Kirstie a little more by reading my exclusive interview below.
Hi Kirstie, welcome to Vert et Vogue. What was your inspiration for starting your clothing line/label, let alone one that is eco-friendly?
I have always had a love of fashion, even since I was a little girl. My mum still has photos of me on my very first day of school where I had put my uniform on and did a little fashion show on the stairs of our house. I originally wanted to be a model but unfortunately I stopped growing when I was in Year 7 at school when I was only 5’5”! All through senior school I would sketch my designs and take them into school to show my friends and after Year 11 I left school and went to study fashion design. I launched my label in 2009 after I finished my studies.
When did you decide to get involved in green fashion?
I didn’t exactly set out to get involved in green fashion but my passion has always been natural fiber fabrics. My collections, even during my fashion studies, have always contained predominately natural fibers. Honestly, it didn’t immediately occur to me that this was green fashion, until a reporter at Australian Fashion Week asked to interview me for a column in her green magazine. It was from then that I decided to run with the green theme as it already worked with my passion and there were people really passionate about the subject.
When working on a collection, what eco-friendly factors do you focus on? And how do these factors affect the design process in general?
I focus on natural fiber fabrics as the eco-friendly factor of my designs. When I say natural fiber I’m referring to fabrics such as cotton, linen and silk, just to name a few of the common ones. Working with these fabrics can result in a higher price of the finished garment, as natural fabrics are more expensive than synthetic ones (such as polyester). But the result is much more beautiful and special; you can really feel the quality difference.
Your collection at the Mercedes Benz Townsville Fashion Festival was quite beautiful, and I love the jumpsuits and waist high pants-can you tell me more about this collection?
This collection is all about confidence. I wanted to create a collection that shone and aimed at bringing the amazing woman that each and every one of us are on the inside, to the outside for the world to see. This collection is about being seen too, since it contains all those sequins and pops of red. Jumpsuits are a specialty of mine; I love doing fitted cuts that show off all the best parts of a woman’s figure. All my designs are cut to accentuate the waist, especially my pants, as this is the smallest part of any woman’s figure so I believe this should always be shown off to its fullest extent!
You have mentioned that most of your designs are inspired from famous celebrities like Beyoncé, Katy Perry and Rihanna. How does this inspiration affect the target audience you seek?
That’s correct. These famous, beautiful and confident women inspire my designs in my latest “Rockstar 101” collection. This means that my target audience is women between the ages of 18 and 35 who have confidence in themselves and like classic and elegant cuts.
As a young eco-friendly designer what challenges have you come across trying to break into the industry?
It is always difficult breaking into the fashion industry, eco-friendly designer or not, it is one of the most challenging industries around. Youth and experience are just a couple of factors to consider, plus try to only progress your label in small steps this can also be a very expensive industry so don’t bite off more that you can chew.
What are some of the attributes you hope your client will exude when wearing one of your pieces, especially knowing that the piece they are wearing is a product of green fashion?
Confidence and elegance. I want my clients to show the world how amazing they are!
It’s quite obvious who your fashion icons are from your collection, do tell me why you are drawn to their sense of style?
The women who inspire me are confident, sexy, elegant and successful career woman. Being a career woman myself, one of my mottos is “if you look good, you feel good”. If I have a big meeting at work I put on my favorite pencil skirt and fabulous jacket (jackets are my must have wardrobe piece – I have dozens!) and I’m ready to kick ass in the boardroom.
Each designer usually has a motto or a set of rules they abide by when designing, do you have one and if so what is it?
I have a few! I don’t tend to follow trends, I believe in timeless pieces that you can wear for years. Pick what body parts you want to show when you’re getting dressed – for example, if you like to show off your décolletage then cover up your legs, if you wear a backless dress then cover up your boobs. Men have great imaginations and there is mystery in what they cannot see, so be alluring and just give them a taste!
What advice can you give other young emerging fashion designers even more so eco-friendly young emerging designers.
If you love this industry and have decided that it’s what you really want to do then persevere until you succeed! Also don’t restrict yourself to your local industry, reach abroad to other countries with broader markets. While I love Australia, I have done fashion shows in the United States before and very much look forward to my next opportunity to do so.